Why Selling Got Harder in 2026 (and What It Means for AI Companies)

The hardest part of selling AI in 2026 isn’t building the technology. It’s earning trust.

The gap between a great AI product and a signed contract has never been wider.

AI buyers are navigating an increasingly complex landscape. More stakeholders are involved in every decision, sales cycles are longer, and technology alone is no longer enough to win business.

So what has changed and how can AI companies adapt?
Join the AI Chamber webinar to explore how modern B2B sales are evolving and what founders, commercial teams, and technical leaders need to do differently to succeed.

Webinar: Why Selling Got Harder in 2026 (and What It Means for AI Companies)

Speaker: Max Golikov
A growth leader with nearly 15 years of experience in technology, digital transformation, and international business growth, Max advises European and global companies on AI adoption, digital product development, and go-to-market strategy. He is also the host of the Innovantage Podcast, where he interviews founders, executives, investors, and technology leaders on AI, innovation, and business transformation.

What you’ll learn:
✅ Why selling has become harder and how buyer behavior, competition, and the market have fundamentally changed
✅ How B2B sales evolved from product selling to consultative and strategic partnerships
✅ The biggest sales trends shaping AI companies today, including value co-creation, ecosystems, social selling, and productized services
✅ Why the salesperson of the future must be visible, trusted, strategic, and well-connected
✅ Practical frameworks and actions you can apply immediately to improve your B2B sales approach

Who should attend?
• AI founders & CEOs
• Sales & Business Development leaders
• Technical leaders involved in customer acquisition
• AI startups and SMEs developing AI products, automation, data, or applied AI solutions

📅 Date: 15 July 2026
🕙 Time: 10:00–11:00 CET
💻 Format: Online

If your AI solution is strong but winning new customers feels harder than ever, this session will help you understand why and what to do about it.